About Us

Gayatri has always been passionate about creative endeavors. While pursuing a career in Banking, she decided to go for real passion instead, which is clothes, and turned from a part time entrepreneur into a full time designer.

The label is for the modern woman, merging Indian fabrics with Western silhouettes. It aims to provide stylish clothes to women with all body types. Fuss-free and unique silhouettes that are not restricted to any specific size or stereotype are at the core of the label. The clothes are free size and the USP is One Size Fits All.